About the Company

Our journey began with a life-altering tragedy—the loss of a close relative, who was the previous owner of this store. They had a vision to empower individuals through bold, confident lingerie, and their legacy continues to drive us today. Their unwavering strength in the face of adversity, following a hit-and-run accident, serves as our guiding force. Witnessing their resilience inspired us to build something that would help others feel just as empowered and confident, no matter what life throws their way. And so, Baby Boxx Lingerie was born—a brand dedicated to helping adult and erotic content creators embrace their sensuality and stand out with unapologetic boldness.

Nestled in the heart of Sydney’s iconic Paddy’s Market, our boutique is more than just a store—it’s a sanctuary for creators who demand confidence, style, and sophistication. Once a hidden gem, it has undergone a million-dollar transformation, becoming a destination for creators who want lingerie that helps them stand out, get noticed, and make more money.

At Baby Boxx Lingerie, we don’t just sell lingerie—we create experiences. Every piece in our collection is designed with one goal: to help you own your confidence, create content that grabs attention, and turn followers into loyal fans. Whether you’re capturing attention for your brand or simply embracing your own sensuality, our lingerie is crafted with quality, comfort, and undeniable confidence in mind.

Join us as we honor strength, sensuality, and the journey of self-discovery. With Baby Boxx, you're not just wearing lingerie—you’re stepping into your power, elevating your brand, and building sustainable income by making your unique presence unforgettable.